Top 5 Beauty Retail Apps in Africa in Q4 2023

In Q4 2023, the performance of the top 5 beauty retail apps on a unified platform in Africa revealed fascinating trends. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.

Amobeleza experienced a significant increase in weekly downloads, starting from 146 in early November and peaking at approximately 9.5K by the end of December. The app also saw a corresponding rise in weekly active users, growing from 99 to over 10K during the same period.

Oriflame showed a consistent download trend, with weekly downloads ranging from 778 in early October to over 5K in early December. Active users also increased steadily, starting at 367 and reaching around 9.5K by the end of the quarter.

باث&بودي وركس saw a gradual decline in weekly downloads, beginning at 6.7K in late September and settling at around 2K by the end of December. Weekly active users fluctuated but remained substantial, starting at 19.4K and ending the quarter at approximately 11.3K.

Elkharat Online had a notable spike in downloads mid-quarter, peaking at around 9.5K in mid-November before stabilizing to about 3.6K by the end of December.

Lastly, Source Beauty maintained a moderate but steady download rate, with numbers ranging between 747 and 3.3K throughout the quarter.

For more detailed insights into app performance, visit Sensor Tower.